Top 5 Social Networking Site †Taiwan

Top 5 Social Networking Site – Taiwan Mobile phone and social networking site – market research Researcher Name: Sam Ng Date: 5 August 2011 1|Page Social Networking Site No. 1 – (Facebook) 1. How many users are there on the site? In Taiwan, there are approximately 10,192,740 audiences (http://www. checkfacebook. com/) 2. How many active users are there? Facebook said it hit 9 million monthly active users in Taiwan in January 2011. (http://www. clickz. asia/2334/facebook-gains-popularity-in-taiwan) 3. How many users access the site via their pc? According to the static of the Taiwan Network Information Center, 91. % users use non-mobile access the network. (http://www. twnic. net. tw/) 10,192,740 times 91. 1% = 928. 6 millions 4. How many users access the site via their mobile According to the static of the Taiwan Network Information Center, 8. 9% users use mobile access the network. (http://www. twnic. net. tw/). 10,192,740 times 8. 9% = 907,153 5. Is there an â €˜app’ or a modified website view for mobile phone access? ’ Yes. It has both mobile app and mobile site. (http://zh-hk. facebook. com/mobile/? v=texts) 6. Who are the main audience? Demographics (age, gender, country) Sex: female 49. 2% and male 50. % Age: 25 – 34 is 37. 0% 18 – 24 is 28. 5% 35 – 44 is 14. 6% 14 – 17 is 11. 5% To view country information, please check at http://www. checkfacebook. com/ 7. What are the main features of the social networking site? (daily status updates, games, avatars? ) The main features include Daily status updates, news feed, like page, Easter eggs, message and inbox. (http://en. wikipedia. org/wiki/Facebook_features) 2|Page 8. Are there any features of the site that you have to pay for (e. g you can get a better profile page if you pay a small amount? ) We can pay for virtual gift and virtual goods. http://www. facebook. com/payments_terms/) 9. Are there any games in the site where you can pay a little amount to progress further within the game? Provide some examples. Empires & Allies by Zynga, Happy Farm, City ville (http://apps. facebook. com/silvergames/). 10. What payment methods are available on the site? Are these different for mobile phones vs. pc? paypal, credit card, MyCard, mobile phone, Bank transfer, Western Union QuickPay, Easecard, Gamania GASH GASH/BeanFun Member Account, Gamania GASH – Card Redemption, DaoPay. (http://www. facebook. com/payments_terms/)Please provide any other interesting information regarding the social networking site. Not applicable 3|Page Social Networking Site No. 2 – (Wretch. cc) 1. How many users are there on the site? The official site said they have 10,282,840 visitors per month. (http://tw. emarketing. yahoo. com/wretch/superior/wretch/wretch_01. php? menu_tree=A&menu_sub_tree=a) 2. How many active users are there? According to the online statistic, it has 4. 4 million daily visitors. (http://www. wolframalpha. com/input/? i=Wretch. cc) 3. How many users access the site via their pc?With reference to question 3 for Facebook, we estimate (4. 4 million times 91. 1% = 4 million daily visitors) access the site via PCs. 4. How many users access the site via their mobile With reference to question 3 for Facebook, we estimate (4. 4 million times 8. 9% = 0. 39 million daily visitors) access the site via mobiles. 5. Is there an ‘app’ or a modified website view for mobile phone access? ’ It has a mobile site (tw. m. wretch. yahoo. com) and some mobile apps. (http://itunes. apple. com/hk/app/wretchcam/id407676372? mt=8) 6. Who are the main audience?Demographics (age, gender, country) Based on internet averages, wretch. cc is visited more frequently by females who are in the age range 35-44, have no children, have no college education and browse this site from school. (http://www. alexa. com/siteinfo/wretch. cc) According to the online statistics, 90. 7% of the visitors are located at Taiwan a nd 2. 5% are located at Hong Kong. (http://www. alexa. com/siteinfo/wretch. cc) 7. What are the main features of the social networking site? (daily status updates, games, avatars? ) The main features are blog, album and message board.The users can also exchange name cards and add friends in the site. 8. Are there any features of the site that you have to pay for (e. g you can get a better profile page if you pay a small amount? ) Album: increase album storage, no ad, album background music, online photo rotation, customize album list title, recover deleted album, maximize album title length Blog: increase folder number, increase catalog number, increase links number, increase maximum reply number, blog background music, friend protection Friend: increase maximum friend number, customize friend page title, ncrease friend catalog number 4|Page Media: increase catalog number, increase reply number, increase favorite video number, customize video page title Profile: customize background music, visit counter Message board: increase message number, no ad, visit counter, customize title, use album music, comment alert http://bill. wretch. cc/function. php 9. Are there any games in the site where you can pay a little amount to progress further within the game? Provide some examples. Not applicable 10. What payment methods are available on the site? Are these different for mobile phones vs. c? It supports ATM transfer, credit card and paying at 7-11 http://help. cc. tw. yahoo. com/cp_info. html? id=1213. Please provide any other interesting information regarding the social networking site. Wretch is the largest multimedia database in Taiwan – as of the beginning of 2010, there are 3. 5 billion photos, 500 million blog postings, and 15 million video clips. (internal statistics) Each and every day, the users would submit more than 5 million photos to the Wretch. (internal statistics) (http://www. wretch. cc/blog/ycorpblog/11345185). 5|Page Social Networking Site N o. 3 – Gamer. com. tw) 1. How many users are there on the site? The official site said they have 2,500,000 users. (http://prj. gamer. com. tw/bahaAD/) 2. How many active users are there? The official site said they have 1,500,000 active users. (http://prj. gamer. com. tw/bahaAD/) According to the online statistic, they have 1. 4 million daily visitors. (http://www. wolframalpha. com/entities/web_domains/gamer. com. tw/5s/ci/ql/) 3. How many users access the site via their pc? With reference to question 3 for Facebook, we estimate (2,500,000 times 91. 1% = 2277500) access the site via PCs. . How many users access the site via their mobile With reference to question 3 for Facebook, we estimate (2,500,000 times 8. 9% = 222500) access the site via mobiles.. 5. Is there an ‘app’ or a modified website view for mobile phone access? ’ Not applicable 6. Who are the main audience? Demographics (age, gender, country) Gender: Male 78% and Female 22% Age: 16 – 2 0 is 38% 21 – 25 is 29% 26 – 30 is 16% Country: 96% Taiwan people. The official site also provides the job and education statistic of the users. (http://prj. gamer. com. tw/bahaAD/userall. html) 7.What are the main features of the social networking site? (daily status updates, games, avatars? ) This site provide game information, blog and forum, E-card and computer graphic gallery. (http://acg. gamer. com. tw/wikimenu. php? s=13710) 8. Are there any features of the site that you have to pay for (e. g you can get a better profile page if you pay a small amount? ) They do not charge any money from the users. However, the users can earn virtual money by posting in the forum and reply others’ questions. The virtual money can be used to buy gifts and play games. (http://wiki2. gamer. com. w/wiki. php? n=13710%3A%E7%B6%93%E9%A9%97%E5%80%BC%E5%92%8C %E5%B7%B4%E5%B9%A3&ss=13710) 6|Page 9. Are there any games in the site where you can pay a little amount to progress furt her within the game? Provide some examples. They provide different kind of games such as â€Å"Magic School† (online RPC), â€Å"Troubled Times in China† (online RPC) and Monopoly. (http://acg. gamer. com. tw/apiList. php? s=12) 10 What payment methods are available on the site? Are these different for mobile phones vs. pc? Not applicable xt. Please provide any other interesting information regarding the social networking site.Not applicable 7|Page Social Networking Site No. 4 – (Eyny. com) 1. How many users are there on the site? There are approximately 4,000,000 users on the site. (http://evchk. wikia. com/wiki/%E4%BC%8A%E8%8E%89%E8%A8%8E%E8%AB%96%E5%8D%80) 2. How many active users are there? Based on the online statistics, the number of daily pageviews is 4,910,809 and the number of daily visitors is 316,695. (http://webinformation. co/www. eyny. com) 3. How many users access the site via their pc? With reference to question 3 for Facebook, we estimate (4,000 ,000 times 91. 1% = 3644000) access the site via PCs.. . How many users access the site via their mobile With reference to question 3 for Facebook, we estimate (4,000,000 times 8. 9% = 356000) access the site via mobiles.. 5. Is there an ‘app’ or a modified website view for mobile phone access? ’ Not applicable. 6. Who are the main audience? Demographics (age, gender, country) Age: 18 – 24 is the most represented at eyny. com Gender: the ratio of male and female is fifty-fifty. (http://www. alexa. com/siteinfo/eyny. com) Country: Taiwan 85. 8% and Hong Kong 7. 0% (http://www. websitelooker. com/www/eyny. com) 7.What are the main features of the social networking site? (daily status updates, games, avatars? ) Forum, blog, Wikipedia and share video 8. Are there any features of the site that you have to pay for (e. g you can get a better profile page if you pay a small amount? ) Unlimited picture view, unlimited downloading attachments, unlimited search funct ion and unlimited in-site message. (http://www07. eyny. com/thread-224266-1-1. html) 9. Are there any games in the site where you can pay a little amount to progress further within the game? Provide some examples. Not applicable. |Page 10. What payment methods are available on the site? Are these different for mobile phones vs. pc? Bank Transfer (ATM, online banking, pay in banks) and cheque (mail to the office). (http://www07. eyny. com/thread-224266-1-1. html) Please provide any other interesting information regarding the social networking site. Maximum online user is 24287. (http://evchk. wikia. com/wiki/%E4%BC%8A%E8%8E%89%E8%A8%8E%E8%AB%96%E5%8D%80) Alexa Traffic Rank 7 in Taiwan, Rank 31 in Macao, Rank 65 in Hong Kong (http://www. alexa. com/siteinfo/eyny. com) Social Networking Site No. 5 (PIXNET) . How many users are there on the site? Not applicable. 2. How many active users are there? According to the online statistics, the number of daily page views is around 8. 5 million and the number of daily visitors is around 2. 4 million. (http://www. wolframalpha. com/input/? i=www. pixnet. net) . 3. How many users access the site via their pc? With reference to question 3 for Facebook, around 91. 1% users access the site via PCs. 4. How many users access the site via their mobile With reference to question 3 for Facebook, around 8. 9% users access the site via Mobiles. 5.Is there an ‘app’ or a modified website view for mobile phone access? ’ It has a mobile app (http://cn. androidzoom. com/android_applications/social/pixnet-mobile-controlpanel_lfrv. html) and a mobile site. (http://m. pixnet. net/) 6. Who are the main audience? Demographics (age, gender, country) Age: 25 – 34 and 45 to 54 year olds are the most similar to the general internet population Gender: male is slightly more than female. Country: 80. 9% Taiwan, 6. 6% Hong Kong, 2. 6% China and 2. 3% United States (http://www. alexa. com/siteinfo/pixnet. net) 7. What are the main features of the social networking site? daily status updates, games, avatars? ) Album, blog, message board, exchange name card. 9|Page 8. Are there any features of the site that you have to pay for (e. g you can get a better profile page if you pay a small amount? ) The site provides the following features that we have to pay for: – increase monthly upload size (not included video) and unlimited video upload – choose blog domain name – unlimited album back up – unlimited visitor tracking – album folder management (add, move and delete) – more RSS subscriptions – the latest month blog statistic (https://bill. pixnet. tw/vip/vipnew) . Are there any games in the site where you can pay a little amount to progress further within the game? Provide some examples. Chinese Dragon (flash game), Happy Farm (social game), Pocket Monster (webpage game) (http://pixnet. gamebase. com. tw/) 10. What payment methods are available on the site? Are these different for mobile phones vs. pc? ATM transfer, 7-11 ibon payment, credit card online payment and mobile phone Micro Payment (http://help. pixnet. tw/index/qa? faq_id=95). Please provide any other interesting information regarding the social networking site. Not applicable. 10 | P a g e

Autonomy in Death Essay

Physician-assisted suicide is a controversial topic with only a few states having legalized it; however, many groups are advocating for its approval. Physician-assisted suicide has ethical limitations that only allow a doctor to prescribe, not administer, a lethal dose of medication for a patient who has been deemed terminally ill with less than six months to live by two physicians. The prescription allows the patient to choose both the timing and setting of death and the physician’s only role is provision of medication. This gifts patients with autonomy in their death and relieves the doctor of any moral burden in participation with death keeping this action an ethical practice. Oregon was the first of few states to have legalized physician-assisted suicide but I would like to argue its potential advantages to the entire United States. Ball (2010) said, â€Å"In Oregon — the one state in the U.S. where assisted suicide is legal – doctors are allowed to help onl y state residents who are expected to die within six months† (p.1). Giving terminally ill patients the power to choose a peaceful death demonstrates empathy toward the ill patients and their families. Terminally ill patients without this empowerment face the difficult choice of using limited resources to end their lives if not given the legal freedom to choose how and when they die. The Code of Ethics for Nurses provision 1.4 is the right to self-determination and it states that Respect for human dignity requires the recognition of specific patient rights, particularly, the right to self-determination. Self-determination, also known as autonomy, is the philosophical basis for informed consent in health care. Patients have the moral and legal right to determine what will be done with their own person; to be given accurate, complete, and understandable information in a manner that facilitates an informed judgment; to be assisted with weighing the benefits, burdens, and available options in their treatment; to accept, refuse, or terminate treatment without deceit, undue influence, duress, coercion, or penalty; and to be given necessary support throughout the decision-making and treat ment process. Such support would include the opportunity to make decisions with family and significant others and the provision of advice and support from knowledgeable nurses and other health professionals. Patient should be involved in planning their own health care to the extent they are able to choose to participate (American nurses association, 2001, p.148). Giving this added right to chose physician assisted suicide allows patients the autonomy described in the Nursing Code of Ethics. The purpose of this paper is to argue that physician-assisted suicide is ethical and beneficial because it allows for patient autonomy. â€Å"I would argue that by denying terminally ill people recourse to death with dignity via physician prescribed medication, they are inflicting their own brand of coercion and abuse. The concept of a â€Å"merciful death† needs to be part of this discussion. It is a sad commentary that our society responds to our pets’ terminal suffering more humanely than to our fellow human beings’ end-of-life struggles†(â€Å"Death is best approached†, 2012, p. 1). Many feel that denying patients the right to choose is not advocating for their b est interest and is a form of abuse. We wouldn’t leave our ill family pet alive to suffer so why wouldn’t we consider letting our loved ones put themselves out of their misery in a peaceful way? The entire point is to give the public a choice. It would still be up to each individual to decide whether or not to exercise that right if their physician deemed their situation appropriate. The Code of Ethics for Nurses says that â€Å"Respect for human dignity requires the recognition of specific patient rights, particularly, the right of self-determination† (American nurses association, 2001, p.148). This statement implies that the patient should have the right to make end of life decisions on their own. When terminal patients are in pain and suffering, they may not have the strength or will to fight any longer. It is cruel to prolong a patient’s pain and suffering and deny their autonomy to make the decision of having a peaceful death. Also, it can be argued that when patients have their mind set on ending their lives, they tend to follow through on their own even if their physician cannot assist them. This may lead to a more traumatic death and a scene that can be quite traumatizing for the family member or friend who finds their loved one’s remains. The alternative is a prescribed medicine that the patient may take home, choosing the preferred place to die, to allow the patient to die peacefully without sustaining disfiguring injuries thus allowing them a more dignified burial if the family chooses to view the body one last time. However, in most of the United States, physician-assisted suicide is still illegal so very few Americans are afforded the right to choose to end their life when they are terminally ill. Because physician assisted suicide was brought to the public’s attention as an option by the unconventional tactics of Dr. Jack Kevorkian, the idea of legalizing this was tainted from the beginning, making many states hesitant to allow assisted suicide. Miller (2011) notes that â€Å"Jack Kevorkian rose to national prominence as â€Å"Dr. Death,† a physician who insisted that sometimes a doctor’s first duty to his patient was to help him die. The retired pathologist, who became an assisted suicide advocate claiming to have had a hand in 130 deaths in the 1990s, helped spark a national debate over euthanasia† (p. A5). Jack Kevorkian’s tactics were questionable because he publicized the deaths of elderly, disabled, and terminally-ill patients using inhaled carbon dioxi de or using his self-made suicide machine. Although the patients had asked for Dr. Kevorkian’s assistance to end their suffering by assisting in their suicide, he received a lot of negative attention because he publicized his assistance in this process by encouraging CBS to broadcast a video of himself injecting a cocktail of lethal drugs into a patient suffering from Lou Gehrig’s disease (Miller, 2011). After much backlash from the public over the fact that he actually injected patients with lethal drugs, he developed a suicide machine which allowed the patient to press a button that caused the machine to administer a mixture of sodium pentothal and potassium chloride which was first used on Janet Adkins, a 54 year old sufferer of Alzheimer’s disease (Miller, 2011). â€Å"The last thing Janet Adkins said was, ‘You just make my case known,'† Dr. Kevorkian told the Associated Press† (Miller, 2011, p. A5). Although his tactics were extreme and caused a lot of public controversy, his patie nts wanted to end their suffering and his actions caused others to advocate for ethical standards to be put into place for legal physician assisted suicide while at the same time completely turning others away from the concept of legalizing euthanasia. Dr. Goodwin, a general practitioner, said he began advocating for the right to help terminally ill people die after listening to his patients (Miller, 2012). â€Å"They want autonomy at this time, to be allowed to die at home with the comfort and support of their families,† Dr. Goodwin said in a 2001 interview (Miller, 2012, p. 1). Because of the extreme tactics used by Jack Kevorkian, who initiated the debate on legalizing euthanasia, many people view those who advocate for the client’s right of physician assisted suicide as cruel or lacking in empathy for patient and families. However, â€Å"Peter Goodwin, a family physician who wrote and campaigned for Oregon’s right-to-die law in the 1990s, died after taking a cocktail of lethal drugs prescribed by his doctor, as allowed under the legislation he championed. Dr. Goodwin, 83 years old, had been diagnosed with a degenerative brain disorder similar to Parkinson’s disease and had been given less than six m onths to live.†(Miller, 2012, p. 1). Dr. Goodwin believed in a patient’s autonomy in death so much that he chose to exercise his own rights in the same fashion in order to end his own suffering. In an interview with the Oregonian, the local newspaper in Oregon, Dr. Goodwin said that his health was deteriorating and he would soon end his life. â€Å"His family gathered to bid him farewell. ‘The situation needs thought, it doesn’t need hope,’ he said. ‘Hope is too ephemeral at that time’†(Miller, 2012, p. 1). This clearly articulates the feelings of a terminally ill man towards the importance of autonomy in concern of his own death. â€Å"End-of-life decisions are not arbitrary or impulsive. Why shouldn’t a person choose to end his or her life with dignity if it is obvious that all options for leading any kind of meaningful life are non-existent? I would think any modicum of compassion would respect such a momentous, personal decision. Suffering, physical and mental, and the anguish it causes should produce empathy for the patient’s wishes and desires, even if they run counter to our own sense of rectitude. It is not about us. It’s about the patient’s right of autonomy. We need to understand that it is ultimately his or her decision to make, not ours†(Death is best approached, 2012, p. 1). In this statement, an unknown author expressed the utmost sympathy for those suffering from terminal illness. Physician assisted suicide is ethical as it demonstrates compassion and empathy towards someone else’s pain, suffering, and rights. There is nothing cruel about autonomy over the decision to die. These kinds of laws need to be considered using a deep emotional understanding of the terminally ill’s feelings and problems. Other countries have legalized euthanasia and have less restrictive laws which allow them to provide services for foreigners. Because of this, if all United States citizens aren’t granted the autonomy they desire in their own country they will still be able to get the results they so desperately want but the outcome may be more painful to family members whose loved ones would end up dying in other countries and in less desirable conditions. Mr. Minelli, who is head of Dignitas, a Swiss company that provides euthanasia services only to foreigners, said that â€Å"a memory of his seriously ill grandmother’s pleading in vain with her doctor to help her die left him with a particular interest in Switzerland’s growing right-to-die movement, and he joined one of the main groups. In 1998, he quit to found Dignitas†(Ball, 2010, p. 2). In 2008, his neighbors’ complaints forced Dignitas out of his rented apartment that he had been using to conduct the assisted suicides and Zurich city officials refused permission for a new venue. In response to this Mr. Minelli organized suicides in cars, a hotel room, industrial sites, and his own home which drew the attention of local officials. â€Å"Someone who is used to a five-star hotel can’t come to Dignitas and expect the same,† says Mr. Minelli†(Ball, 2010, p. 2). Is it really beneficial to force terminally ill patients into a foreign country to a harsh environment to grant them the freedom to end their own lives? If terminally ill patients really want a physician assisted suicide, they will find another setting in which they can achieve one but allowing patients to have one in their own country optimizes the setting and allows for more family support near the time of death. It also saves the family the trouble of getting the body of a loved one from a foreign country after the time of death and allows the family to begin funeral arrangements sooner so that they can go through the stages of grieving that they need to in order to move forward with their own lives. This act of ending the life sooner also spares the family the pain of watching their loved one suffer longer than they want to. Another benefit to approving physician assisted suicide is that just know that the option is available can be therapeutic for terminal patients. â€Å"Mr. Minelli argues that making assisted suicide available removes a taboo around suicide, helping people who want to kill themselves open a dialogue and seek help. About 70% of people who get the green light from Dignitas for an assisted suicide never contact the group again, proving the palliative effect of knowing help is available, he says†(Ball, 2010, p. 2). This clearly proves that just knowing that euthanasia is an option is enough to help patients carry on with terminal illness. Even if a patient chooses never to exercise the right to a physician assisted suicide, the knowledge that they have an option for a way out of their suffering is comforting in itself. Craig Ewert was a retired university professor who suffered from Amyotrophic Lateral Sclerosis (ALS) or Lou Gehrig’s disease. He decided to end his life because he wanted to make this decision before he lost the ability to decide his own fate, overcoming the resistance of his doctors (Ball, 2010). â€Å"When you’re completely paralyzed and can’t talk, how do you let someone know you are suffering?† he told a television interviewer before his death in September 2006. â€Å"This could be a complete and utter hell† (Ball, 2010, p. 3). Mr and Mrs. Ewerts were from the U.K. but they traveled to Switzerland and chose Mr. Minelli’s group, Dignitas, because it accepts foreigners. Mrs. Ewert said that had she not been able to travel to get her husband the assisted suicide services that he desired she may have been forced to help her husband die and she worried that she wouldn’t have known exactly what to do (Ball, 2010). She defended Mr. Minelli saying â€Å"Sure, there have to be some protections for people, but I think we’re going way beyond what there needs to be, I admire Minelli for being willing to take the heat† (Ball, 2010, p. 3). Because Craig Ewert was allowed to make his own decision to die, his wife was spared the pressure that he may have put on her to help him end his life. Furthermore, had he been denied the right to make his own decision and his wife Mary had been coerced to help him commit suicide, there would have been extreme emotional and possibly even legal consequences to her action despite the fact that it was her husband’s wish. This is a situation that may Americans are also threatened with because physician assisted suicide is illegal in most of the country. All United States citizens should be afforded the right to choose a physician assisted suicide if they have been deemed terminally ill because this freedom shows compassion and empathy towards the patient’s suffering. If patients aren’t allowed to legally choose death here, they may travel to another country to receive services or chose to carry out suicide on their own. If patients chose to take matters into their own hands this would be harder on the patient as the death would probably not be as peaceful as the lethal injection that the physician would prescribe and if would also be harder on the patient’s loved ones. If patients decide to go to another country to achieve the death they desire they would lose the privilege of dying in their own comfort zone and the distance would make the death harder on the family to make funeral arrangements and move on with their own lives. The Code of Ethics for Nurses stated that â€Å"Respect not just for the specific decision but also for the patient’s method of decision-making is consistent with the principle of autonomy† (American nurses association, 2001, p.149). Regardless of whether or not we understand an individuals motivation for seeking a physician assisted suicide, nurses should support the autonomy that patients needs to make this choice on their own. Giving terminally ill patients autonomy in their death, by making physician assisted legal for every United States citizen, is only giving patients additional rights that they may or may not chose to exercise and is the most compassionate way to show empathy for those who are dying.

TEDDY BOYS (YOUTH SUBCULTURE) Essay Example | Topics and Well Written Essays - 2000 words

TEDDY BOYS (YOUTH SUBCULTURE) - Essay Example They take symbolic meanings and become stigmata for those who hate it and a token of identification and acceptance into the brotherhood for those who are part of that group. The Teddy Boys subculture emerged in the 1950s in England (Hazlehurst & Hazlehurst, 1998). Primarily it was a reaction to the confining space and declining status that the middle class English people were given. Developing a subculture is inevitable, as Dick Hebdige writes in his book Subculture: The Meaning of Style (1979), that â€Å"modes† and â€Å"categories† inherited from the old folks no longer serve the needs of a new generation. The Teddy Boy subculture gained roots during post-world war Britain (Hazlehurst & Hazlehurst, 1998), to raise a voice against the social injustice that was plaguing Britain. It rose from the working middle class and strived to get them better social status (Hazlehurst & Hazlehurst, 1998). The Teds were originally called the Cosh Boys later Daily Express termed the Edwardian looking teenagers as Teddy Boys (Robertson, 2007). The ‘Teddy Boys’ was the first one with identifiable gangs that wore similar clothing. The classic Teddy Boy look would be the drake jacket and ‘brothel creepers’ for footwear. In the beginning there were drapes and drainpipe trousers for the Teds (Marko, 2007). Later this look was upgraded to drapes with collar, cuff and pocket trimmings. The trousers got narrower with crepe soled shoes (also known as the beetle crushers). The hairstyle was heavily gelled (greased) with a quiff shaped into a DA, more popularly known as the ‘duck’s arse’ (Marko, 2007). The ‘Edwardian’ style adopted by the Teds was a ‘take’ on the kind of clothes worn by a certain section of the British army (the Guards) after WW2, with deliberate references back to a time when the upper class were ‘in charge’. Worn by the guards the style had strong

Negative Shopping experience assignment Example | Topics and Well Written Essays - 500 words - 1

Negative Shopping experience - Assignment Example Ignorance from the staff when trying to enquire about something also makes it uncomfortable when shopping in a given store. The presence of these experiences tends to make shoppers shy off from visiting a given shopping store for their shopping. Lack of the customers preferred item on a particular shopping center makes the experience more frustrating. It always feels good for any shopper to find his or her preferred item with ease, when the process of obtaining the item becomes tedious, then the experience is always not good as the shopper has to move from one shop to the other wasting lots of his or her time. Shopping together with irritating shoppers who usually dont care what they do in the shops may be a bad experience too. Some shoppers are always not patient, and some tend to overrun the queue to do their payment acting as if the other shoppers are not in any hurry. Such shopping habits are so irritating and make the experiences too bad for some of the shoppers. Some of the malls usually insist on their customers to carry out their shopping online, and the retailers will in turn organize for the delivery of the goods. The problem with this type of shopping is that, there will always be late deliveries, the customer care number indicated may fail hence the customers may fail to ask some important questions before shopping from the store. A study carried out to know why some clients are not comfortable with this type of shopping has identified that the shopping method is very demanding as the potential customers are bound to take lots of time trying to browse through the net and the information given to describe the products is very minimal. The result of this is the delivery of low-quality goods that do not meet the expectations of the customers and affect the experiences of the customers negatively. Again, most of the online shoppers have complained of clicking through many pages that makes the whole process

National australian bank Essay Example | Topics and Well Written Essays - 750 words

National australian bank - Essay Example In the community and media section, all the current and archived media news, reports and presentations are described. Through the website, there are opportunities for charitable contributions also like giving donations for Ovarian Cancer Research foundation. Usability: From the website, the intended audience can be easily understood. Since there are two sections for personal and business, it clearly conveys the message that the intended audience are the common middle classed men and the business executives. The language used throughout the website is familiar and comfortable to the readers. The only disadvantage is that Javascript needs to be enabled in the browser for proper reading of the website.In addition to English, four other language options for the website are also available to make it usable to readers. In addition to all these, there is a separate section called using the site which gives all information regarding all the contents in website, security, accessibility, technical requirements and submitting feedback. Navigation: The site uses standards link colours and the links are clear in their intent and destination. The section called using the site provides a convenient and clear way to maneuver among related pages and different sections. Access: The load time is reasonable even in slow dial connections. For people with physical impairments also the website is accessible. To communicate with the administrator, there is a special section called website assistance through which the users can submit their feedback or complaints about the website to the administration. Other Company Owned Sites: The website provides link to national Australian bank group site which provides all information on the bank like annual reports, corporate governance details, financial results, etc. This site also provides the links for other banks like MLC, JB Werre, UBank, Yorkshire bank etc, The social factors include

Food Policy for Public Health Practice Essay Example | Topics and Well Written Essays - 2500 words

Food Policy for Public Health Practice - Essay Example The National Food Guide also suggests individuals to reduce the foodstuff having saturated fats and sugar. It is also mentioned in the National food Guide to stay active and achieve a healthy weight. A healthy weight doesn’t mean to reduce the weight below the recommended level but to maintain it according to the age, height and other factors of the individual. The National food Guide also involves a recommendation to drink plenty of water. Our body requires lots and lots of water for a healthier and disease free life (Gidding 2005 Health Education Authority, 1994). These nutritional requirements are necessary for the adolescents or children at this growing phase because if they are not fulfilled the children or adolescents may catch some disease or disorder. The Australians Guide to Healthy Eating has given out guidelines as to which food should be particularly given importance when concerned with the proper nutrition of the body. Following the guidelines by AGTHE a new strat egy has been developed which aims at improving the basis of nutrition for the children and this strategy is named as Healthy Food and Drink Supply Strategy. The points given out by the HFDSS divide the food into different segments which should be taken as per the nutritional requirement of the individual. Further these segments are also known as the smart choices as with the help of these smart choices one can select the best possible nutritional diet for himself/herself (NHRM 2003). Being in my position of a public health nutritionist it has become equally important for me to keep a check on all the relevant jurisdictions under me and as to if they are following the guidelines or not. To further influence them with the Smart Choices it has become very important for me to address some issues so that the schools particularly realize the importance of these ‘Smart Choices’. The first possible step that I would take would be to approach the

How the Social Learning Theory Explains Tax Evasion Literature review

How the Social Learning Theory Explains Tax Evasion - Literature review Example Tax evasion is in the category of white-collar crimes. According to Spicer, Michael, and Lee, White collar crimes are said to be intentional illegal activities conducted by people and institutions to maximize their profits in legal transactions.† The government is usually the victim of tax evasion. Tanzi (1999 p. 267) found that tax evasion reduces finances available to the government thus impeding current development in the country. The offender is the errant taxpayer who is trying to maximize his, hers or its profits through wrongful means.Social learning theory can clearly explain tax evasion. According to Bandura, the social learning theory deals with the socialization, that is, it concentrates more on the development of oneself, individual learning practice and the effect on the socializing individuals by society. This theory has its roots in psychology with psychologist Albert Bandura significantly molding it. Criminologists and sociologists often use this theory to compr ehend crime. Akers, Ronald, et al. (1997 p.640) thoroughly explains social learning as when the likelihood that individuals will take part in criminal and deviant behavior is increased, and the likelihood of their in compliance to the custom is decreased. They differentially interact with others who commit criminal behavior and embrace definitions auspicious to the crim. They are also quite more exposed in-person or figuratively to significant criminal or deviant models, define it as desirable or acceptable in a condition discriminative for the behavior, and have expected in the past and expect in the present-day or yet to come condition reasonably grander incentive than retribution for the behavior.

Documentary Cinema, Choose one form 2 topics but I rather first one Essay

Documentary Cinema, Choose one form 2 topics but I rather first one - Essay Example While the majority of films are fictions based, the realm of the documentary films is of great important as well. This paper will analyze in details the film that is titled Sans Soleil and explore elements of its, proving that they make it an outstanding essay documentary. It is quite understandable that the voice of the narrator plays a significant role in the perception of the movie. In addition to that, as a rule, the directors often narrate their movies themselves: that is why the audience is able to hear the authors speaking. However, Sans Soleil is quite different. The narrator is a woman. She does not say her name; moreover, she simply reads the letter that supposedly she received. This is rather innovative since it hides the true identity of the author of the documentary, substituting it with a pleasant voice of a woman which over time becomes monotonous as there were really few variations of it as she reads the letters. Another point that should be mentioned about cinematography of the movie in question is its frequent use of still frame. To begin with, there are certain scenes which end with a frozen frame that catches a person in action. There is no doubt that such approach towards the video narration is quite interesting as to a certain extent it gives the audience a feeling that one watches raw material on the editors table and not a finished film. There are also frames that catch people looking into the camera. This is quite exciting as for a moment the characters of the film are looking at the audience. In a different scene the narration is facilitated which swapping of several still frames that substitute a normal image. There is a peculiar scene of the movie: the camera man walks among the corpses of animals which were sacrifices. The camera moves slowing from one pit to another, taking a long look at the corpses. The latter have absolutely no skin and bare have any muscles; they mostly resemble bones with

Corporate Valuation, Capital Structure and Dividend policy Essay

Corporate Valuation, Capital Structure and Dividend policy - Essay Example News Corporation is one of the top television groups in the world. Its business includes the best broadcasting company of United States called Fox Broadcasting Company. News Corporation’s cable network programming segment produces and issues licenses for programming to be broadcast on satellite. In addition to this News Corporation is one of the best motion picture producers. Fox Filmed Entertainment is considered to be the market leader in the movie production and distribution (News Corporation, 2013). In this report, some of the strategic decisions made by the companies in the year 2012 and 2011, have been considered and their impact on profitability. Capital structure has also been discussed in detail as well as dividend policy (1)Business Decisions News Corporation In June 2012, the board of director of the New Corporation decided to operate with two specializes segments. One of the segments will focus on news, publishing and education and the other segment will focus on t he media and entertainment. The company believes that they will be able to achieve the expected rate of growth with the application of this change. Return on assets measures which the profit in terms of total assets used by the business (Berman & Joe, 2008), for the quarter ended March 2012 was only 1.49% because the total profit was only $937 million and the total assets were $62,745 million. The profit was continuously declining and the company sustained loss of $1,553 million in the quarter ended June 2012. After this decision the profitability in both the quarter ended was improved. News Corporation enabled itself to achieve 3.56% returns on assets in the September quarter and this return further improved a bit in the last quarter and it reached to 3.79%. Market capitalization can be calculates by multiplying the number of outstanding share with the share price on a particular day (Francesco, 2007). The total number of outstanding shares is 1,584.5 million. Share price were incr eased from $19.71 per share to $25.51 per share in December 2012 which resulted in increased market capitalization. Market capitalization in March 2012 was $31,230.5 (1,584.5 million shares*$19.71) million as compare to the market capitalization of the $40,420 (1,584.5 million shares*$25.51) million in December 2012. News Corporation repurchased capital stock of $4.6 billion in the year ended June 2012. The company is planning to repurchase another $5 billion share from the market next year. This repurchase will definitely improve the profitability in the long. EPS will improve significantly together with ROCE. Since the capital employed will decrease by the heavy amount and there is no serious decline is expected in the profit. However, market capitalization will also decrease since the number of outstanding shares will decline. The company took initiative to make the growth rate faster. The major work was done on the Cable Network Programming. This proved to be the most important factor of the growth in 2011. Due to this growth the company was able to achieve growth of 22% in four quarters of the financial year 2011. This growth also resulted in higher earnings per share and high operating profit I every segment in 2011. Limited Brands The company repurchased shares amounting to $1.190 billion. Due to this repurchase the dividend per share was increased from $0.6 per share in 2009 to $3.8 per share in 2011. Earnings per share have also increased due to this reason. This repurchase has not

Corporate Social Responsibility and branding Essay Example for Free

Corporate Social Responsibility and branding Essay 1. Introduction In this chapter the background of the thesis will be presented and discussed. Moreover, a literature review, research problem and research questions will be introduced in order to get an understanding of the study purpose. This is followed by the limitations and disposition. 1.1 Background The companies of today are very aware of what the public and other stakeholders demand from the companies ´ way of handle their responsibilities (Burchell, 2008). In order to form a strategy for the protection of their brand image and reputation many companies find themselves engaging in Corporate Social Responsibility activities (Kotler and Lee 2005), from now on abbreviated CSR. The desire of doing well and doing good in the society in which the company is operating have been of increasing interest world wide during the last decade. As a result, corporate reporting on social responsibility initiatives can more often be found in companies ´ marketing strategies (Kotler and Lee, 2005). Even though CSR activities are increasing among today ´s organizations there is still lack of a general universally definition of this concept (Crowther and Capaldi, 2008). But in a broad perspective CSR is understood and described as the way companies integrate social, economic and environmental matters into their internal organization (values, culture, decision making and strategy), which leads to establishment of better society, wealth and better practices within the company (Horrigan, 2010). Considering the breadth of CSR it can subsequently be described in many different names: corporate responsibility, corporate sustainability, corporate accountability, corporate citizenship, sustainable development etc (Benn and Bolton, 2011). In a shorter explanation, CSR can therefore be explained as the relationship between a corporation and its stakeholder (Crowther and Capaldi, 2008). Already in 1972 the American professor in Business Administration, Dow Votaw, stated that the amount pages on social responsibility written in our time would fill up a small library. As it turns out, he was right. CSR is here to stay. The idea of taking responsibility beyond what the law demands has increased since the millennial shift (Borglund, DeGeer and Sweet, 2012). Especially big organizations, both in the public and private sectors, are engaging in these kinds of activities (Burchell, 2008). The benefits of a company ´s usage of CSR activities can lead to a better position in the market and a positive return on investment. On top of that of course the benefits for society, such as improvement of life or a cleaner environment (Kotler and Lee, 2005). On the other hand, many view CSR mainly as a step towards a reputation as a responsible business and as good citizens (Burchell, 2008). Either how, risks by avoiding to use this concept can lead to lack of legitimacy for the organization. Meyer and Rowan (1977) also claim that when having a business it is important to be accepted and to be legitimacy in the environment as well as having effective and structured internal processes to survive. According to Grusch (2006) consumers actively scrutinize the local behavior of international companies. Their out-sourced ventures are also being observed, and information regarding possible bad behavior reaches the ears of the public much more quickly than it used to. Consequently, to the stakeholders awareness and other factors that can have an impact on a companys survival, it is therefore important for companies to establish competitive advantage. Differentiation is a way to secure competitive advantage. By using a differentiation strategy a company ´s key strengths and core competencies builds up, and this is where CSR has an important role for a company ´s brand as it gets differentiate by incorporating it in the corporate image. This kind of action can generate to better brand attitudes and in the long run this will result in brand loyalty (Grant, 2008). 1.2 Literature review 1.3 Problem discussion As stated in the background, CSR is a burning question among today ´s companies. Stakeholders are starting to put more pressure on companies ´ responsibility in the society they are operating in, therefore, in order to get a competitive advantage CSR has become a major tool in their marketing strategy (Kotler and Lee, 2005). A branding law defined by Werther and Chandler (2005) shows that CSR will evoke attitudes towards the brand. Are these attitudes positive it will be lead to positive purchase decision and loyal customers, which give companies competitive advantage (Roper and Fill 2012). In Kotler and Lee ´s book (2005) Corporate Social Responsibility – Doing the most good for your company and your cause, they are describing examples of well-known organizations that have used CSR to increase their brand value. It has therefore been a shift focus in the CSR debate, nowadays it is more a debate of how CSR activities should be used and how effective it can be used as a branding tool, rather than if companies should use this concept or not (Smith, 2003). Based on the debate the question that arises is therefore: in what way should CSR activities be used in order to be effective for a positive attitude towards the brand? Today there are many studies relating to the area of CSR. Research does suggest there is a positive relationship between CSR and consumer attitudes towards brands and companies (Creyer and Ross 1997; Ellen, Mohr and Webb, 2000; Lacey and Kennet-Hensel, 2010). It is also shown in studies that CSR activities influence how the consumer behave when a certain brand appear in their mind (Becker-Olsen et al., 2006; Nhattacharya and Sen, 2004). However, most of these studies are focusing on people and brand perception in developed countries. The literatures were more specialized of how the CSR influences image of the brand in the western world and how the western public persuaded the brand of the CSR activities. When doing literature research, the amount of research studies about CSR in developing countries were of a narrow amount. No study could be found about CSR ´s link to branding in a developing ´s countries perspective, further, about how the locals ´ (employers of the company and the consumer in the developing country) brand perception of CSR activities are. As the real life stories in Kotler and Lee ´s book (2005) showed that CSR has an effective link to the brand. However, most of the organizations were conducting the CSR activities in the country they operated in and the society had a good knowledge of what CSR is. Likewise, a study showed that the brand would be effected and look different if the consumers were aware of CSR of the companies (Boulstridge and Carrigan 2000). So the question that can be asked and discussed is if it will appear an effective link to a company ´s brand in a country that is not developed? A research gap is therefore identified. If we place and conduct a study conducted in a western world in a developing country ´s context, would the outcome be the same? Would there be a similar link between CSR and branding there? 1.4 Purpose The purpose of this thesis is to get a deeper understanding of the link between a company ´s CSR and its branding in a developing country. Based on the purpose the following research questions will be presented: 1. What kind of CSR activities are being used to effectively increase positive attitudes towards the company ´s brand? 2. In what way is a company ´s CSR linked to its brand in the Philippines? 3. And how do these attitudes create value for the brand? 2. Methodology In this chapter the research methodology applied in this thesis will be discussed. A description regarding the method design of the study will be explained in the following order: research design, data collection, validity and reliability and data analysis. 2.1 Research approach There are three type of studies identified by Yin (2003): exploratory, explanatory and descriptive. An exploratory research design tries to define the research question and form the hypothesis. A descriptive research in the other hand, tries to describe a different characteristic of a phenomena that arises. When doing a descriptive case study the data collection is being guided by theories. When conducting the explanatory research design it is about how it explains course of events and relate how things happened (Yin, 2003). According to Yin (2003) this thesis can be seen as a descriptive research as it will focus on describing what impact CSR has on branding. When using a descriptive research the problem is structured and understood, which means that existing literature about the topic of CSR and branding (Ghauri and Gronhaug 2010). And this kind of research is mainly done when a researcher wants to gain an even better knowledge of a specific topic (Gill and Johnson, 2010). Due to the research purpose, which is to investigate how CSR influences on a company ´s brand in the Philippines this research method fits the best among the three other ways. 3.2 Research design I chose case studies method, because it enhances the understanding of what is going on in a particular case and it can involve a detailed investigation (Yin, 2009). This information that is gained from case studies are therefore relevant to answer some of my problem and research questions as I want to investigate companies ´ CSR activities and observe these activities in order to understand its impact on the brand which is the data collection in my first section of the study. By a case study approach observations of a companies ´ activities can be captured, which is in a way impossible to capture through questionnaires and interviews (Ghauri and Gronhaug, 2010). 3.3.1 The case study In the beginning of March I will travel to the Philippines to carry on an eight weeks field study which will give me the opportunity to study some Swedish/International companies ´ CSR activities and how these activities affect their brand perception by interviewing the consumers and workers in country. The case study will therefore obtain information to fulfill my purpose. The choice of companies: The information obtained will be from companies that use CSR activities in the Philippines. In order to fill the research gap I will be aiming for to study companies with well-known CSR activities. 2.3 Data collection A qualitative method will be used in order to collect the information for this thesis. Regarding to Trost (2005) a qualitative method is described as a method where the interviewer gathers the information on the interviewee ´s feelings, thoughts and experiences. Hence, to the search of a deeper understanding of how CSR affects the brand perception, this qualitative approach fit the purpose of the thesis because it can give me a deep information regarding the employees ´ and consumers opinions and feelings towards CSR in the Philippines and the brand which is the aim of this study. 2.3.1 Qualitative interview design Semi-structures face-to-face-interview. 4.4 Validity in qualitative research â€Å"Descriptive validity refers to the degree to which the actual description holds true† (Ghauri and Gronhaug, 2010 p. 210). Bias: When interviewing the respondents a â€Å"lifting† description of the brand can appear, because they have been chosen to do this certain interview about the companies’ actions. Language is the basic tool of interviewing, and may especially be important in qualitative interviewing (Kvale, 1989). The interviews will be conducted by me in English and since communication is a very important in order to get the information it can appear some small misunderstanding as English is not my mother language. But by conducting a face to face interview, the body language and face expression will increase the validity of the interviews. REFERENCES Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2004). Principles of Marketing, 4th European edition. New Jersey: FT- Prentice Hall. Burchell, J. 2008. The Corporate Social Responsibility Reader. London and New York: Routledge. Kotler, P. and Lee, N. (2005)  ´Corporate Social Responsibility – Doing the Most Good for Your Company and Your Cause ´, Hoboken, New Jersey. Crowther, D. and Capaldi, N. (2008). The ashgate research companion to Corporate Social Responsibility. MPG Books Ltd, Bodmin, Cornwall Suchman, M. C. (1995) Managing Legitimacy: Strategic and Institutional Approaches. Academy of Management Review, Vol 20;3, p 571-610. Benn, S. and Bolton, D. (2011). Key Concepts in Corporate Social Responsibility. SAGE Publications Ltd: London Werther, W.B. And Chandler, D. (2005)  ´Strategic Corporate Social Responsibility as Global Brand Insurance ´, Business Horizons 48:317-24. Boulstridge, E and Carrigan, M.†Do consumers really care about corporate responsbility? Highlighting the attitude behavior gap.† Journal of communication management, (2000): 359-360 Gill, J and Johnson, P, 2010, Research Methods for Managers 4th Edition. SAGE Publications Ltd Ghauri, P and Gronhaug, K, 2010, Research Methods in Business Studies 4th edition. Pearson Education Limited. Trost, J, 2005, Kvalitativa intervjuer. Studentlitteratur, Lund. Halvorsen, K. (1989). Samhà ¤llsvetenskaplig Metod. Oslo: Studentlitteratur AB Yin, R.K, 2009, Case Study Research – Design and Method. London: SAGE Ellen, P.S., Webb, D.J. Mohr, L.A. (2006). Building corporate associations: consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, 34 (2), 147-57. doi: 10.1177/0092070305284976 Creyer, E. H., Ross, W. T., Jr. (1997). The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing, 14(6), 421–32. doi: 10.1108/07363769710185999

McDonald’s Environmental Issues

McDonald’s Environmental Issues Introduction There is evidence of corporate sustainability, which is a balance of economic, social, and environment as a necessity for business (Dyllick and Hockerts, 2002). Additionally, companies caring about their environmental issue will not only benefit the environment but also the company itself. Consumers show preferences for green products and are willing to pay a premium price thus improve revenues (Peattie, 2001). While dealing with environmental impacts, corporates may find ways to reduce their costs and waste. Reputation could be earned at the same time (Bansal and Roth, 2000). As one of the worlds largest fast food chains, McDonald’s is criticized by environmentalists with many problems. It is vital for McDonald’s to identify its key issues and provide solutions. In this essay, McDonald’s impact on global warming and packaging waste as well as it responses will be discussed. Then, recommendations are drawn. McDonald’s environmental issues The main issue of McDonald’s negative impact on the environment is global warming resulting from greenhouse gas emissions from cows as well as damaging the rainforest for raising beef cattle and grains. For one thing, methane emitted from cattle is a major contributor of global warming. McDonald’s, as one of the world’s largest buyer of beef, is using 350000 cattle a year. With so many cows farting all day, they could produce a considerable amount of greenhouse gas. In the UK for example, 4% of the carbon emissions are the gas emitted by livestock (Day, 2010). For another, McDonald’s is causing the deforestation in the rain forest. McDonald’s often buys meats for its burgers from privatized farms. These privatized farms, however, are being blamed for not environmentally because the farmland they used to rear the cattle used to be a lush rainforest (Ecologist, 2010). In addition, trees in the rainforest are cut down for agricultural to grow grain for the livestock and poultry (Chew, 2001). According to Greenpeace, McDonald’s feed the chickens with the soybeans grown in the Amazon rainforest because those soybeans are cheaper (Astor, 2006). Therefore, McDonald’s is not only responsible for greenhouse gas emissions but destroying forests, which could help to address global warming. Global warming is an important issue for business as it could have negative impact on economies. McDonald’s should care about this because global warming would influence food supply and transportation, which are two main sectors for fast food industry. Regarding food, global warming may affect production of seafood and agricultural. The rising water temperature has damage the coral reef ecosystems, which are homes to many marine species. Loss of shelters is threatening the survival of coral reef fish. Crop production may also decline. For instance, in parts of Africa, growing season for crops is shortening due to the warmer and dryer weather (Grossman, 2013). Farmers may have to abandon their land that are too warm or too dry and invest in new areas. This causes problems of decreasing revenue as well as food productivity. Furthermore, transportations may face an increase in fuel cost because of climate-related policies. Since carbon dioxide emitted from burning oil contributes largely to global warming, governments are imposing taxes to fossil fuel and result in the price to rise (Grossman, 2013). Prices of biofuels are increasing as well due to the decline of crop production. For the society, global warming not only brings about economic impacts but social problems. People would have a greater chance of suffering from drought, floods, and other climate-related disasters (Stern, N., 2008). Thus, may lead to an increasing number of environmental refugees. The mass migrant is likely to trigger conflict with indigenous resident and even conflicts between countries (Hartmann, 2010). Packaging waste is another environmental problem McDonald’s should tackle with. Considering how much waste is created when getting a meal from McDonald’s: a wrapper for burger, a box for fries, a cup for drinks with a lid and a straw, napkins, and a bag for individual use. McDonald’s use tons of unnecessary packing everyday, which end up littering on the street and buried in landfills. Convenience and portability are the main reason for the packaging waste for fast food industry. As people now in busy modern lifestyle prefer easy and quick food, the amount of waste that fast food industry created therefore increased (Aarnio and Hamalainen, 2008). According to a survey in England, 29% of the litter on streets is the wrappers and cups from McDonald’s (Gray, 2009). McDonald’s should take action to reduce its packaging waste since waste generation could cause serious environmental pollution and put human health at rick. Within Europe, 50 million tons of packaging wastes are produce every year. To burn these huge amounts of waste may release some harmful chemicals into the air, which is harmful to people’s health. Landfilling, likewise, could lead to land pollution and kill underground animals that live there. Wastes may also flow to the ocean and become marine debris, harming marine life (Golub, 1996). Additionally, waste generation represents human’s â€Å"inefficient use of natural resources† (Scortar, 2013). 3. McDonald’s responses McDonald’s is alert of these issues and has announced several environmental initiatives to prove that it is trying to solve its environmental impacts. Concerning global warming, McDonald’s make efforts to reducing its impact on deforestation and carbon emission. Firstly McDonald’s promise not to buy soya grown in Amazon rainforest (Greenpeace, 2006). Deforestation for soya farming and cattle ranching in Amazon is one major driver for global warming. Studies have shown the relationship between soya production and deforestation rate in Amazon (Nepstad, Stickler and Almeida, 2006). McDonald’s approach to stop using soya from Amazon could reduce rainforest destruction and help mitigate global warming. To reduce carbon footprint, McDonald’s improves carbon efficiency by using energy-efficient equipment and low-energy lights in its restaurants (McDonald’s, 2013). According to Stern (2008), the mitigation in energy use is important as it has equal effect as agriculture and deforestation in contributing greenhouse gas emission. Moreover, McDonald’s had team up with E-CO2 project, a consultancy and energy auditing company, to measure cattle’s methane emission of its farms. E-CO2 project not only provide carbon assessment tool but also help farms to reduce emissions by using new technology on the farm (Day, 2010). Livestock account for 14.5% of human-caused global greenhouse gas emission. Hence it is critical to cut emission from livestock production. McDonald’s solution to this issue, which is changing farming techniques can be considered appropriate. According to UN Food and Agriculture Organization, the adoption of better techniques can cut as much as 30% of global warming gases (FAO, 2013). In 2014, the fast-food chain took another step to reduce carbon emission, announcing it would start purchase verified sustainable beef. Nevertheless, McDonald’s is criticized for not giving definition for sustainable and not providing what percentage will its meat come from those sources (Picchi, 2014). A more specific standard should be set up on selecting its meat suppliers. To deal with packaging waste issue, McDonald’s redesigned it’s packaging with sustainable materials and to be recyclable. In 2011, McDonald’s claimed that 82% of its packaging are made from renewable materials (Farmer, 2011). In the US restaurants, McDonald’s stop using polystyrene famed coffee cup and replace it with paper-based cups (Environment News Service, 2013). This approach could have positive effect on the marine environment. Foamed polystyrene is frequently used for fast food packaging. This foamed plastic, however, is non-sustainable and is not widely recycled. After littered, they may easily travel through gutters and end up in the ocean. It is the most common components of marine debris. When the polystyrene breaks down into small indigestible pellets, marine animals or birds may mistake them as food and eat them, which would lead to their death (Owens, Zhang, and Mihelcic, 2011). Although paper cups still have its own problems such as energy waste and the chemicals uses during the production, it is a recyclable recourse and will not exist in the environment for such long time as polystyrene does. Besides redesigning packaging, recycling programs are introduced. For example, 11 McDonald’s restaurants in the UK are recycling waste to turn them into electricity instead of sending them to landfills (Eccleston, 2008). Working with the Environmental Defense Fund help McDonald’s find ways to reuse and recycle packaging (Farmer, 2011). However, to reduce waste may be the may be a better solution than simply recycling. Despite that recycling reduces landfill use and conserves natural recourses, the process of recycling could generate other negative effects on the environment. Wastes needed to be sorted, collected and processed and this consumes a lot of energy. During the recycling, harmful chemicals may also release into the air (Berkin, Carrigan and Szmigin, 2007). Recycling may help ease the pollution of waste but mass consumption of unnecessary packaging is the key problem to packaging waste issue. McDonald’s should focus more on reducing the amount of waste i t produce. 4. Recommendations To make sure that it purchases meat from a sustainable resource, McDonald’s could create a code of conduct on how it selecting suppliers. The rules could be not buying beef that are raised on deforested land or acquire its suppliers to agree that they would improve and apply new methods of raising cattle and poultry which could be beneficial in reducing carbon emissions. Take IKEA for example, it set up an IKEA Way of Purchasing Home Furnishing Products (IWAY) which lists many requirements for its suppliers’ environmental behavior such as purchasing wood from forests that are managed in a sustainable way. Choosing suppliers following the IWAY enables IKEA to successfully obtain a sustainable supply chain (IKEA, 2011). By making a code of conduct, McDonald’s could have a clear standard on the requirements its suppliers should meet. Being stricter on choosing suppliers that contribute less to greenhouse gases and deforestation would help McDonald’s lowering its impact on global warming. McDonald’s should also invest in research and support its supplier to adopt other practices that are useful in cutting emission from livestock and pasture since the suppliers have limited financial resource in developing new techniques. Apart from using new technology, carbon sequestration in rangeland, change in cattle’s diet and agroforestry could have long-term benefits in reducing agriculture and livestock’s contribution to global warming. First of all, carbon sequestration in rangeland has great potential in mitigation of the impact of livestock production. This method can be done by planting deep-rooted pasture such as Brachiaria. It is estimated that Brachiaria can capture and store 29.5 t/ha more carbon than other pasture (Thornton and Herrero, 2009). Preventing overgrazing and adding nutrients from manure or fertilizer can also have positive effect on carbon storage (Union of Concerned Scientists, 2011). Diet improvement may further help to mitigate cows ’ methane emission. Reducing methane could be beneficial to the environment because methane is 23 times as powerful as CO2 at causing global warming (Union of Concerned Scientists, 2011). For instance, Beauchemin and McGinn (2005) suggest that a corn-based diet would decrease cattle’s greenhouse gas emission. In addition, adaptation of agroforestry could provide positive to the environment. The increasing of trees enables greater carbon sequestration. Agroforestry can also produce more digestible and nutritive crop and forage for cattle, which decrease methane production digestion (Thornton and Herrero, 2009). If McDonald’s could assist its suppliers in implementing new methods such as carbon sequestration, changing cow’s diet and turning into agroforestry system, it is likely to reduce carbon emissions more efficiently. In order to reduce packaging waste, using reusable containers and giving incentive to customer to provide their own cups may be two options for McDonald’s. McDonald’s can replace some of its packaging such as salad containers and coffee cups with reusable ones because recycling packaging including glass and paper are proved to be less environmental than reusable packaging (Van Dam, 1996). KFC has started using eco-friendly container in its US restaurants since 2010 and plans to replace paper boxes with reusable plastic plates (Environmental Leader, 2010). McDonald’s could also offer discounts to encourage customers to provide their own beverage bottle or coffee cups. For instance, consumers buying coffee in Starbucks will have a ten-cent discount if they bring their own cup. Moreover, Aydinliyim and Pangburn (2012) indicate that such campaign could help companies to increase profit. With the introduction of reusable containers and promotion, McDonald’s is possible to earn more while reducing waste at the same time. 5. Conclusion McDonald’s has been criticized for having bad influences on the environment. To provide meat for its food, McDonald’s indirectly causing deforestation in rainforest and greenhouse gas emission. In addition, McDonald’s use too much unnecessary packaging and many of them are non-recyclable and non-renewable. Thus, it can be concluded that the main environmental issues for McDonald’s are global warming and packaging waste generation. McDonald’s itself is aware of these issues and has made several strategies to solve the problem. By stop purchasing soybean in Amazon, improving carbon efficiency and using new farming techniques, McDonald’s could successfully reduce its impact on global warming. However, McDonald’s still cannot guarantee that its meat all come from sustainable recourse. With regard to packaging waste, McDonald’s redesign packaging with sustainable materials and start recycling programs while neglecting the importance of reducing waste generation. To better tackle with these issues, it is recommended that McDonald’s draw up a code of conduct for its supplier selection to work with farms and ranches that is not harming the forest. Furthermore, McDonald’s should monitor and support supplier to reduce impacts on carbon and methane emission. Practices including carbon sequestration, changing cattle’s diet and agroforestry may be useful. It is also important for McDonald’s to use reusable container and promote customers to bring their own containers by offering them discount to reduce packaging consumption. By doing so, McDonald’s could lower its negative effects on global warming and packaging waste.

Peer Grading Does Not Violate the Privacy Law in Schools Essay

Peer Grading Does Not Violate the Privacy Law in Schools In 1998 in Owasso, Oklahoma, mother Kristja Falvo sued the Owasso Independent School District because she claimed that her children were ridiculed when their grades were read out loud in class by classmates. Falvo says that when teachers have students grade each other's papers, the 1974 federal law protecting the privacy of educational records is violated. This is such a controversial subject that it has not been resolved as of today. This paper argues that peer grading does not violate the privacy law. One argument in favor of peer grading is that it offers a student feedback on minor lessons, and it allows teachers to focus on curriculum, creativity, and grading major tests and papers (Grading). However, some psychologists view the practice of grading work in class as potentially damaging to students' self-esteem. Some students may be teased for getting good grades, or those who struggle in class work may also be ridiculed (Grading). Regardless of the grading practice, students are going to be teased by their peers. ...

Great Gatsby :: essays research papers

Greatness Prevails   Ã‚  Ã‚  Ã‚  Ã‚  Is Gatsby truly great? There are a couple of different types of greatness. In fact there is â€Å"good† greatness and â€Å"bad† greatness. Adolph Hitler, although a horrible man was a great leader, he convinced and entire army that it was right to kill non-white, non-Christians. There are war heroes who are great because they fight for the cause and risk their own lives to save others. Gatsby was great in a different sense though. Gatsby is truly great because he led an incorruptible life in devotion of following his dream of a romanticized life with Daisy.   Ã‚  Ã‚  Ã‚  Ã‚   Gatsby started off as a poor man who has to struggle through life. The only nice clothes that he has is his army uniform, which Daisy, his girlfriend enjoys when he wears she thinks that he looks nice. Gatsby is in love with Daisy and she is in love with him but because he was so poor they cannot get married. To survive Gatsby has to join the army and when he goes to war Daisy marries Tom, a rich stockbroker from New York, who gives Daisy a life of luxury. The problem, unbeknown to Daisy is that he is cheating on her. When Gatsby returns from battle he notices that Daisy has married a rich man and after realizing that Daisy was after Tom’s money Gatsby figures that the only way to get her back is by becoming rich himself. Once Gatsby has his dream of being rich he makes it his goal in life†¦to fulfill the needs of Daisy and marry her. Although luring ones wife into marrying yourself is not polite, it does make Gatsby great because it takes a strong willed man to make a li fe goal and stick to it Gatsby changes many things in his life when he makes his decision of becoming rich, he wants money, and he wants it as fast as possible. Since he had no real education he decides that he must attend college. Gatsby spends six months in Oxford University in England, but obviously it isn’t enough because he then seeks help from another rich man. This person supported Gatsby in his quest for Daisy and even gave him money to start his investment. A quick way to get rich fast is to be a criminal and steel money various ways. This man taught Gatsby the â€Å"trick of the trade† or the secret behind being steeling money to become rich.

Americas Self-Interest :: American America History

America's Self-Interest America had remained mostly an isolated country until the late 1800's when the United States was faced with the opportunity of building a colonial empire. By 1890 the United States, like Europe, had began to expand its influence onto islands in the Caribbean and South Pacific areas. They entered in other countries' affairs claiming that it served the interests of all peoples and were motivated by Idealism. In reality, the United States was mostly after its own self-interest. The Spanish-American War, the United States' Open Door policy, and the control over the Panama Canal zone make it unclear if the United States was pursuing its own self-interest or was inspired by Idealism. In the Spanish-American War the United States was supposedly fighting for Cuba's independence from Spain. Though Idealism might have been present in the United States' reasons for war, there is evidence of America's self-interests in the war. The United States did fight to defend the Cubans but it also fought to profit out of the war. When the war ended and the United States won, it offered Cuba self-government only if they agreed to the terms of the Teller Amendment which states, "Cuba should allow the United States the right to buy or lease naval stations". Though there were advantages for the United States in the Spanish-American War, America fought mostly for the welfare of Cuba. A good example of America's pursuit for their own advantage in foreign affairs was the Open Door policy. China was expected to become a sphere of influence for European nations. The United States had a small percent of trade with China and was hungry for more. They issued the Open Door policy with the goal of preserving equal trading opportunities in China for all foreign nations. The United States was obviously only concerned for their own self-interest rather than the interest other countries trading with China. The United States claimed that they would build the Panama Canal for the advantage of Panama. Roosevelt said that he advanced "the needs of collective civilization" by speeding up the building of an interocean canal. The Canal was built by the United States for the use of the United States.

Internal Accountant’s Report to Management Essay

Introduction Since our company is preparing for an upcoming government contract bid, management has decided that a full Financial Status Review (FSR) prior to the release of the bid is essential. This report is to provide supporting information prior to the bid in order to evaluate if any irregularities with regard to fraud and/or abuse of the company have taken place and if so, to what effect. The report is divided into four sections, which will cover information on the effect of potential occupational fraud and abuse on the company. It will also discuss U.S. government oversight of accounting fraud and abuse and its effect on the company. Section three will provide potential corruption schemes to be aware of in the company. Finally, some recommendations will be given of types of accounting evidence and methods of gathering evidence to support the FSR and to provide reasonable assurance that no irregularities have occurred. Occupational fraud and abuse According to 2009 Global Fraud Survey organizations lose about 5% of its gross revenues to all forms of fraud and abuse in the workplace. Moreover, having to report fraud is very unhealthy for the company and its stakeholders. It can result in some negative effects like remunerations and salaries, employee base, employee benefits, but also morale and profits. Also occupational frauds and abuses usually have an adverse effect on the reputation of the company. In case of a very significant fraud it may even lead to bankruptcy. U.S. governmental oversight of accounting fraud and abuse There have been many significant accounting scandals, like Enron, Computer Associates, Xerox, Adelphia, WorldCom and Royal Ahold, that have had extensive press coverage and, despite the fact that some of them are already some years in the past, they are still being discussed. Since then many new, different and strict accounting regulations and rules have been created in order to prevent or defer fraud, abuse or waste. Many of the frauds were with regard to revenue recognition, which has led to many improvements by now. Noticeable changes have been made in the way firms from particular industries book revenues as a result of the heightened SEC scrutiny of revenue accounting; companies have become more conservative when it comes to the timing of the revenue recognition. Particularly many Internet companies have reduced the total amount of the revenue being recognized compared to the situation before the heightened scrutiny. According to a survey in FORBES, less fraud cases have been reported recently. Enforcement cases and prosecutions over the last decade were very well publicized which had a positive effect on the attitude of many companies’ senior management. Also it is said that government’s enforcement efforts have had a deterring effect. Moreover, additional requirements imposed by Sarbanes-Oxley Act (SOX) made senior executives more concerned about the financial results reported and on which they have to sign off. It is clear that the US financial reporting environment has changed and based on the positive current events, constantly improving reporting requirements, rules and regulations, even greater changes are expected in the future. Corruption schemes Corruption has unfortunately been a very common phenomenon in the work environment throughout the years. It is defined as  ¨an intent to gain particular personal advantage at the cost of organization ¨ he/she represents. Corruption schemes are usually divided into 4 main categories: * Bribery and Kickbacks * Commercial bribery is the offering, giving, receiving or soliciting of anything of value to influence the outcome of a business transaction * It usually involves the submission of invoices that are overpriced or fictitious * Is usually undertaken by employees such as purchasing agents * Economic Extortion * Money extortion from a potential purchaser or supplier * Example: a corrupt purchasing officer demanding a payment in exchange to make a decision in the vendor’s favor * Conflicts of Interest * The situation occurs when an employee, manager or executive has an undisclosed personal or economic interest (with a negative effect on the company) * For example, the victim organization is not informed that its employees have divided royalties * This scheme includes the exertion of the insider’s influence to the detriment of the entity * Illegal Gratuities * This type of scheme is similar to bribery schemes. The only difference is that there is an intent to reward a business decision, rather than influence it * A common example is when purchasing agents are promised expensive vacations, etc. after a vendor’s contact is approved Accounting evidence and evidence gathering methods Gathering accounting evidence is a very common activity in auditing. Accounting evidence is being collected using investigative and auditing practices. For investigations, this is the evidence that lawyers and government officials can rely on for very important and high profile cases. For more routine reviews as the FSR prior to the bid, it is the type of evidence that we can rely on to give reasonable assurance that no irregularities have occurred. In both situations, the accounting evidence should be based on the following important qualities: * Relevance * Materiality * Competency The types of accounting evidence we are referring to include: * Physical evidence * Third-party representations * Documentary evidence * Computations * Data Interrelationships * Client representations * Accounting Records Since this is a FSR and not an investigative procedure, I recommend the following auditing methods to gather evidence that will provide reasonable assurance that no irregularities have occurred and that our financial statements are relevant and have been compiled in a competent manner and contain no material misstatements: * Compliance testing – to ensure that we have an adequate internal control system and that it is working effectively; an adequate level of transaction testing will have to be performed to provide this assurance * Substantive testing – a. Test of detail – for the purpose of the FSR I recommend these only when and where the internal control system does not provide the assurance we desire b. Analytical testing – I recommend these to provide further assurance that our financial statements adequately reflect the financial position of our company References: Wells, J. (2011). Principles of fraud examination (3rd ed). Hoboken, NJ: Wiley. Singleton, T. W., Singleton, A. J. (2010). Fraud auditing and forensic accounting. (4th ed.). Hoboken, NJ: Wiley. Online Source: http://safeside.ch/safeside.info/index.php/fraud-schemes/corruption/224-corruption-schemes-

Child and young person development Essay

1.2 Describe with example how different aspects of development can affect one another. When it comes to different aspects of development there are many examples that can describe how it effects one another, these are as follows: If a child is less developed in reading, when it comes to children having reading time on the carpet in groups, they may feel uncomfortable and unable to form friendships due to embarrassment and low self esteem. This will then affect their language and social development. This can cause the child to feel lonely and angry at themselves because they are not at the other children’s level of learning. If a child doesn’t like to share toys, this can cause a problem with social interaction as they will find it hard to  form friendships. The other children will try to avoid the child that is unable to share, this can affect the emotional and social development of the child who is unwilling to share as they will feel lonely and neglected and even aba ndoned. If a child is overweight and obese he will struggle to do PE at school as he won’t have the energy and will get tired very quickly. This can cause his classmates to be annoyed with him for delaying the class due to his weight and they will bully him for it. This would leave the child feeling very hurt, embarrassed and he will lose his confidence and self-esteem. This will then effect his physical, social and emotional development. If a child is use to having his way all the time, such as him eating his lunch whilst watching TV, when the child is at nursery and boundaries are in place this will cause the child to have temper tantrums and become angry. This will affect his social, emotional and behaviour development. As he will not understand why at home he can watch TV and eat on the sofa, but at nursery he has to sit with the other children at the table and eat. This will make him feel very upset and frustrated as he is unable to understand the reasons behind it. 2.1 Describe with examples the kinds of influences that affect children and young people’s development including: background, health and environment. Background Children will be part of different ethnic backgrounds, cultures, environments and circumstances; with their families going through different changes school may not be aware of it. Deprivation and poverty can effect pupil’s development, statistics show that children who come from deprived backgrounds are less likely to achieve well in school as parents find it difficult to manage their needs. Some children may come from a home schooling environment so when they start a new school it will be difficult for them to adapt to different teaching methods so they will need additional support. Health Development opportunities can be restricted if a child suffers from poor health or disability. For example, a child who has a disability may be less able to engage in some activates during school. This can affect their physical development but may also restrict their social communication, for  example, on the playground. When a child is aware of their needs it can affect them emotionally. It’s important that children are supported to ensure they are included in as much as possible. Environment The different environment and circumstances that pupils are exposed to at school and during their childhood and teens can affect their development. Many families may go through changes, which will have an impact on the way children respond in different situations. Families may break-up, get divorced or a new partner may be introduced which may effect children emotionally. Families may move house or change country, which can affect individuals socially, there could be a bereavement or illness in the family, which can be traumatic and upsetting for the whole family. If a child is looked after or in care it can effect their development emotionally, socially and physically. 2.2 Describe with examples the importance of recognizing and responding to concerns about children and young people’s development. The following things would cause concern about a child or young person’s development. If the problem was left untreated then things could get worse, and a delay in treatment could mean that the outcome is not as good as it would have been if treatment was started earlier. Speech / Language. If a child or young person does not talk to anyone or even only speaks a few words compared to others, this may cause concern. This would socially affect the child or young person’s because they would find it hard to make friends, work in groups or even interact with adults. It would also affect their communicational development because they would find it hard to speak to people and also may find it hard to listen to instructions etc. Early intervention would be the best way to respond to this concern, the first step would be to have the child or young person’s hearing checked because if they have poor hearing they will find it hard to hear people so will not want to communicate with others in case they get something wrong. Poor reading and writing. If a child or young person has difficulties with their reading and writing it  may cause concern, but this may not be noticeable until the child is around the age of 6 or 7 because by this age they should have learnt how letters are formed and start to string words together. These are the main skills a child needs to help them develop in all areas. Due to poor reading and writing the child or young person will start to fall behind his peers of the same age. They may find it difficult to interact or make friends with others who are more advanced than them, in case they are bullied etc. They would struggle with their intellectual development not only with the reading and writing, but they would struggle with their memory and even their concentration. 3.3.1. Identify the transitions experienced by most children and young people’s. Most children may experience transitions; transitions can be long term or short term. Some transitions that most children may experience are likely to be, starting school or changing from one school to another. Some families may move house several times throughout their lives this can affect a child in that they have to try and make new friends and get use to the area in which they will be living. Children and young people have to make very many of their transitions without prior personal experience, and it can sometimes appear to them as a daunting list of ‘firsts’: first day at school; first exam; first sexual experience. Most of these changes are navigated well by most children and young people, as and when they are ready. The experience they gain and the skills they learn in the process equip them to deal with the challenges of life ahead. The diverse range of transitions faced by children and young people includes: starting or moving school, puberty, bereavement, parents splitting up, illness (their own or a parent’s or sibling’s),changing friendship groups, entry to, or leaving, a pupil referral unit, moving through child health services into adult services, coming out as gay or lesbian this this affects older children, leaving home. Young people and children will need help and support from peers and adults to successfully make the transition to the next stage in their life. The nature and timing and giver of the support will vary depending on the individual’s needs and circumstances. Transition experienced by most children and young people include: Moving away – This could make the child or young person frustrated because they are being torn away from  either their favourite place or friends, this could also make the child become anxious. Friends moving away – This could make the child or young person feel nervous because they will then have to make new friends which may not be easy for the child, this could also make the child become anxious and become shy. Puberty – This could make the child or young person feel confused because they cant control what is happening to them, this could also make the child become dismissive or make the child become argumentative with parents or carers. Starting a new school – This could make the child or young person feel nervous because they have to make new friends and could make the child feel anxious because they don’t know what will happen. This could also make the child become shy or dism issive or even anxious. 3.3.2. Identify transitions that only some children and young people may experience e.g. bereavement. Transitions experienced by only some children and young people include: Diagnosis of a disability – This could make the child or young person feel jealousy because he/she may feel different, this could also make the child act unusual such as being dismissive. Divorce – This could make the child or young person feel frustrated, confused because the child or young person may not be seeing one parent as much as before, this could also make the child act unusual such as becoming withdrawn and being argumentative with parents. New siblings – This could make the child or young person feel jealous because he/she may not be getting as much attention as before, this also make the child act unusual such as becoming dismissive . New step parent – This could make the child or young person feel jealous because he/she may not get as much attention as before. Sometimes this can bring huge positive changes.It can impart the child’s life in a good way. Bereavement-the death of a close friend or relative may be very traumatic for a child, when it comes to times of change and transitions you should give children every opportunity to talk about what. 3.3.3. Describe with examples how transitions may affect children and young people’s behaviour and development. Transitions are an essential part of a  child and young persons development. These changes within a child or young persons life may be progressive or sudden. They present the child/young person with challenges which they must overcome. Transitions are stressful for children and young people, just as they are for adults, and the resulting stress can have far-reaching effects on children’s emotional well being and academic achievements. How a child or young person deals with transitions is greatly affected by the support and response children get from those around them. A child’s early experiences of transitions will have a big impact on how they handle transitions at later stages of life. As some changes of transitions are not anticipated, they can cause distress and feelings of lack of control in the child or young person. This can affect emotional and behavioural development, in turn leading to possible impacts on physiological and intellectual development. The transitions that children and young people face can be: Emotional: affected by personal experiences, for example bereavement or the divorce or separation of parents ,Physical: moving to a new home, class or school, Intellectual: moving from one type of organisation to another, for example from nursery to school, primary school to secondary school, secondary school to college or college to university Physiological: going through puberty or a long-term medical condition. Puberty is a major transition that all children at some point, will have to go through. It can be a difficult time for both sexes emotionally, socially and physically. Behaviour will change and so will their physical appearance, which may cause them to feel insecure, especially if they are female. Peer approval will become increasingly important and may be related to physical development. Males may show more aggressive behaviour as their hormone levels increase and females may become insecure about late development or embarrassed about early development. Both sexes will be very aware of their changes and will compare their own rate of development with that of their friends. Most, reach puberty around the same time, some develop earlier and some later. Boys who develop more quickly are often found to be more popular and independent. Girls, however, if developing earlier than their friends tend to get teased and have a more negative experience. The development of breasts can be very embarrassing for a girl, as it may bring a lot of unwanted comments and attention, not only from boys, but also from other girls who may be jealous of the attention the girl  is getting, or may be teasing and gossiping. This can lower a person’s confidence and make them feel very uncomfortable. Changing for sports in a communal area could become an issue, with other girls staring, and may make the young person stay away from sports, preferring to go sick, rather than endure the unwanted attention. One main transition within a child’s life is changing schools. This can make children feel insecure, nervous and anxious about the unknown. Whilst they may feel some sense of excitement about the new experiences they will be exposed too they will generally be apprehensive. They may be leaving behind good friends, loved teachers, a great support network and may feel a huge sense of loss. Their behaviour may change, they may become withdrawn and emotional. TDA 2.2: Safeguarding the welfare of children and young people. 1.1.1 Identify the current Identify the Current Legislation, Guidelines, Policies and Procedures for Safeguarding the Welfare of Children and Young People including e-safety. The current legislation and guidelines are policies and procedures for safeguarding who is promoting children’s welfare and putting measures in lace to improve children’s safety and preserve abuse. Child protection who are action taken to protect child when there is a reasonable belief that they are at risk of significant harm. All in setting for children and young people in England and Wales are the result of legislation passed in parliament, including England and Wales, the children Act 1989 and children Act 2004. Current Identify the Current Legislation, Guidelines for Safeguarding the Welfare of Children and Young People are Children’s act 1098/2004, Education act 2002,E-safety 2008, Safeguarding, Human rights act, The Vetti ng and Barring Scheme. Children’s act 2004 has five outcomes for well-being in childhood and later life. These are: being healthy; staying safe; enjoying and achieving; making a positive contribution and achieving economic well-being. In 2000, an 8 year old girl called Victoria Climbià ¨ was tortured and murdered by her guardians. Her death resulted in a mass investigation and the demand for stricter child safety laws. The inquest in 2003, lead by Lord Laming, led to the green paper, a preliminary report of government proposals that is published in order to raise discussion on the matter, named Every Child Matters The Act includes: a Children’s Commissioner to champion the views and interests of children and young  people; a duty on Local Authorities to make arrangements to promote co-operation between agencies and other appropriate bodies (such as voluntary and community organisations) in order to improve children’s well-being (where well-being is defined by reference to the five outcomes), and a duty on key partners to take part in the co-operation arrangements; a dut y on key agencies to safeguard and promote the welfare of children; a duty on Local Authorities to set up Local Safeguarding Children Boards and on key partners to take part; provision for indexes or databases containing basic information about children and young people to enable better sharing of information; a requirement for a single Children and Young People’s Plan to be drawn up by each Local Authority; a requirement on Local Authorities to appoint a Director of Children’s Services and designate a Lead Member; the creation of an integrated inspection framework and the conduct of Joint Area Reviews to assess local areas’ progress in improving outcomes; and provisions relating to foster care, private fostering and the education of children in care. Education Act 2002 refers to an Act of the Parliament of the United Kingdom which amended legislation relating to academies, publicly-funded schools operating outside of local government control and with a significant degree of autonomy areas such as wages and digressing from the na tional curriculum. Policies and procedures All settings and pre-schools working with children and young people must have a policy for protection of children under the age of 18 that states responsibilities and is reviewed annually, preparations to work with the Local Safeguarding Children Board, a duty to apprise the Independent Safeguarding Authority of any individual who is threat to children, training on safeguarding for all staff and volunteers, effective rick assessment of the provision to check that the safeguarding policy and plans work, arrangements for DRB checks on all adults who has regular connection with children up to age of 18, contact details of a parent or carer for all children under the age of 18. E-safety The internet and video games are very popular with children and young people and offer a range of opportunities for fun, learning and development. But there are concerns over potentially inappropriate material, which range from  content (eg violence) through to contact and conduct of children in the digital world. Debates and research in this area can be highly polarised and charged with emotion. Dr Tanya Byron, in her landmark report ‘Safer Children in a Digital World’, published in March 2008,set out a challenging agenda for Government, its partners, industry and the third sector, to work together to make children safer when using the internet and video games. Government accepted all of Dr Byron’s recommendations in full, signifying our commitment to children’s safety when using new technology. We cannot make internet completely safety but we can reduse the rick to children and help them to use it properly and safety; blocking access to unsuitable web sites by using a program, reducing the time spend front of the PC, teach the children of dangers and how to recognize them, helping to the children to develop skills to deal with situations, educating parents using internet properly and carer about risks and controls. 1.1.2 Describe the roles of different agencies involved in safeguarding the welfare of children and young people. All children are known by many organisations. That helps to bring effective safeguarding and make the children to feel more secure. Many children know the Childline -0800 1111 Social Services- There to offer support to the child and the setting. Social services have the powers to investigate any suspected improper behaviour from carers, children or the setting. They also have to meet and conduct interviews with the child and the family members involved, liaise with and get relevant information about the child and their circumstances from other agencies involved with the child, they have to take the lead during the Child Protection Conference as well as take action when a child or young person appears or is thought to be in immediate danger. Child Protection Investigation Unit (CPIU)- Unit run by the police who have the powers to investigation, who have the powers to investigate, interview and arrest anyone who is suspected of abusing a child. The CPIU has to make a decision on whether a crime has been committed and if so to begin a criminal investigation. They also have to gather evidence from Social Services and other agencies thought to be involved with the child or young person’s wellbeing. The CPIU must take immediate action if a child or young person is thought to be in any immediate danger which may involve removing the child  from harm or removing the perpetrator and attend any court hearing to give evidence when a crime has been commited. Health Visitors- Health visitors can sometimes be the first person to see signs of abuse, especially physical. They have a duty of care to refer such information to Social Services. Health visitors must carry out a full medical examination or observations of any child or young person who is thought to be at risk of abuse or is/has suffered from abuse. Schools: Schools have the responsibility to develop childrens awareness and their knowledge of what is acceptable and what is not acceptable behaviour, including when using the internet. Support and protect children who are identified as being at greater risk or are on the at risk register and provide professional training of all staff relating to safeguarding. Have policies and securtiy systems for e-learning activities and use software filters. Observe signs of abuse, chages in childrens behaviour or failure to thrive and refer any concerns. Children spend a great amount of time in school with teachers and staff so it is essential staff are able to monitor, keep records, share appropriate information with other agencies and just be aware of any unexplained changes in the child. Any setting such as nursery, childminder, afterschool or holiday scheme. Another agencies are General Practitioners, Local hospital services, child psychology services. 2.2.1 Identify the sign and symptoms of common childhood illnesses. Most children and young people will experience some episodes of illness in their life. Common illnesses, like coughs and colds, are not usually serious. However, illnesses like meningitis are more serious and will need specialist medical care. Illnesses, like chicken pox, are infectious (easily spread) and others, like asthma, are not infectious at all. It is important for anyone who works with children and young people to be able to recognize the signs of illness and know what action to take. The main signs of illness in a child or young person are poor appetite, no energy, change in behaviour (unusually quiet, not sleeping well, crying more than usual), constipation or diarrhoera, vomiting, skin rash, raised body temperature, a cough, headache, stomach ache, earache or runny nose. Signs and symptoms Young children find it difficult to describe how they feel. They may say that they have ‘tummy ache’ when they actually feel upset, afraid or  worried. Children’s symptoms can worsen very quickly and they should always be taken seriously and not ignored. Frequently the illness are common cold the symptoms are, sneezing, sore throat ,runny nose, headache, temperature. Is important for adult to encourage child to blow nose,the incubation period is 1-3 days. Gastroenteritis the symptoms are vomiting diarrhoea ,dehydration. The treatment,that the child is not dehydrated it is important to give him water often. Scarlet fever,the symptoms are lose appetite,fever sore throat pale around the mouth,strawberry tongue,the treatment it’s important the child rest and adult observe if there is complications. The incubation period 2-4 days. Chicken pox,fever ,very itchy rash with blister-type appearance,the treatment,tepid bath with sodium bicarbonate and calamine applied to skin to stop itching to stop children scratching to avoid scarring. Dysentery – vomiting, diarrhoea with blood and mucus, abdominal pain, fever, headache. Measles- high fever, runny nose and eyes, cough, white spots in mouth, blotchy rash on body and face. Mumps – pain and swelling of jaw, painful swallowing, fever. Rubella (German measles) – slight cold, sore throat, swollen glands behind ears, slight pink rash. Pertussis (whooping cough) – snuffy cold, spasmodic cough with whoop sound, vomiting. Meningitis- fever, headache, irritability, drowsiness, confusion, dislike of light, very stiff neck, maybe small red spots beneath the skin that do not disappear when a glass is pressed against them. 2.2.2 Describe the actions to take when children or young people are ill or injured. Parents or guardians have prime responsibility for their child’s health and should provide the school with information about their child’s medical condition and treatment or special care needed at school. Children should not attend school if they are acutely unwell. The setting or pre-school has a duty of care to look after children with a known medical condition or who become ill or have an accident during school hours. Every setting or pre-school must have First Aid box and at least one individual how is fully trained. In time of accident the key person must be act. If is neseserry can call to emergency. Every setting and pre-school has defferent rules but they must follow the rutenes that will helps to the children. 2.2.3 Identify circumstances when children and young people might require urgent medical attention. Some children may be too young or may not be physically able to tell you when they need medical attention due to a disability. Often children and young people can become seriously ill very suddenly which means that as a member of staff you should be alert to any changes in their behaviour which could indicate pain or nausea. When a child becomes sick or lets you know that they feel unwell, you will need to sufficiently look after them until their parent or a carer arrives to collect them. In life threatening situations the emergency services should always be contacted straight away. An example of this would be if a child had any of the following signs of acute illness: an open wound that won’t stop bleeding or where the blood is pumping out,burns or scalds to the child’s skin, Meningitis symptoms such as a stiff neck, fever, headache and a rash that doesn’t fade when pressed by a glass,confusion, headache, vomiting or blurred vision after a head injury. Being floppy, unresponsive or unconscious. Difficulty breathing and blueness around the lips. Having a high fever, heat exhaustion or severe sunburn. Some children may be too young or may not be physically able to tell you when they need medical attention due to a disability. Often children and young people can become seriously ill very suddenly which means that as a member of staff you should be alert to any changes in their behaviour which could indicate pain or nausea. When a child becomes sick or lets you know that they feel unwell, you will need to sufficiently look after them until their parent or a carer arrives to collect them. In life threatening situations the emergency services should always be contacted straight away.If is necessary call to 999 for an ambulance. 2.2.4. Describe the actions to take in response to emergency situations including fires, security incidents and missing children and young people. You have to know where the fire exit are. Never put anything on the way of a fire way. Close door and windows and try to get out the children from the fire place.Make sure that the children are awalys with an adult. Call to the fire brigade by telephone as soon as you can as follow dear 999, give you phone number, make sure that you spell the address correctly and it received. Any setting must have security. For example at the pre-school where I have a plcemenet the main door alwaiys is locked, the emergency door  is open only from inside.When some one rings is very easy to look how is there.The key person knows the main people who visit the pre-school regulary.In case some stanger get in there is visitor book, check for indentity. Any stranger seen hanging around school or in the school grounds should be reported without delay to the headteacher who WILL call police if necessary. Any stranger found in the building should be challenged by a senior member of staff. If a child cannot be found by their teacher/support worker/lunchtime supervisor, the headteacher must be notified immediately and told when and where the child was last seen. The remaining children will be left safe in the care of suitable staff. All other staff available will conduct a thorough search of the childs classroom, play area,toilets, the school building and the grounds If the child is not found within a very short period of time, the police must be called by the headteacher or a member of staff. 3.3.1. Identify the characteristics of different types of children abuse. Physical Abuse Defined as non-accidental trauma or physical injury caused by punching, beating, kicking, biting, burning or otherwise harming a child, physical abuse is the most visible form of child maltreatment. Many times, physical abuse results from inappropriate or excessive physical discipline. A parent or caretaker in anger may be unaware of the magnitude of force with which he or she strikes the child. Other factors that can contribute to child abuse include parents’ immaturity, lack of parenting skills, poor childhood experiences and social isolation, as well as frequent crisis situations, drug or alcohol problems and domestic violence. Physical indicators of abuse include bruises; lacerations; swollen areas; and marks on the child’s face, head, back, chest, genital area, buttocks or thighs. Wounds like human bite marks, cigarette burns, broken bones, puncture marks or missing hair may indicate abuse. A child’s behavior might also signal that something is wrong. Victims of physical abuse may display withdrawn or aggressive behavioral extremes, complain of soreness or uncomfortable movement, wear clothing that is inappropriate for the weather, express discomfort with physical contact or become chronic runaways. Sexual abuse At the extreme end of the spectrum, sexual abuse includes sexual intercourse or its deviations. Yet all offences that involve sexually touching a child, as well as non-touching offenses and sexual exploitation, are just as harmful and devastating to a child’s well-being. Touching sexual offenses include: Fondling; Making a child touch an adult’s sexual organs; and penetrating a child’s vagina or anus no matter how slight with a penis or any object that doesn’t have a valid medical purpose. Non-touching sexual offenses include: Engaging in indecent exposure or exhibitionism; Exposing children to pornographic material; Deliberately exposing a child to the act of sexual intercourse; and Masturbating in front of a child. Sexual exploitation can include:Engaging a child or soliciting a child for the purposes of prostitution; and Using a child to film, photograph or model pornography. These definitions are broad. In most countries, the legal definition of child molestation is an act of a person—adult or child—who forces, coerces or threatens a child to have any form of sexual contact or to engage in any type of sexual activity at the perpetrator’s direction. The effects of sexual abuse extend far beyond childhood. Sexual abuse robs children of their childhood and creates a loss of trust, feelings of guilt and self-abusive behavior. It can lead to antisocial behavior, depression, identity confusion, loss of self-esteem and other serious emotional problems. It can also lead to difficulty with intimate relationships later in life. The sexual victimization of children is ethically and morally wrong. Emotional Abuse Emotional abuse of a child is commonly defined as a pattern of behavior by parents or caregivers that can seriously interfere with a child’s cognitive, emotional, psychological or social development. Emotional abuse of a child — also referred to as psychological maltreatment — can include: Ignoring -either physically or psychologically, the parent or caregiver is not present to respond to the child. He or she may not look at the child and may not call the child by name. Rejecting-this is an active refusal to respond to a child’s needs (e.g., refusing to touch a child, denying the needs of a  child, ridiculing a child). Isolating-the parent or caregiver consistently prevents the child from having normal social interactions with peers, family members and adults. This also may include confining the child or limiting the child’s freedom of movement. Exploiting or corrupting. In this kind of abuse, a child is taught, encouraged or forced to develop ina ppropriate or illegal behaviors. It may involve self-destructive or antisocial acts of the parent or caregiver, such as teaching a child how to steal or forcing a child into prostitution. Verbally assaulting.This involves constantly belittling, shaming, ridiculing or verbally threatening the child. Terrorizing here, the parent or caregiver threatens or bullies the child and creates a climate of fear for the child. Terrorizing can include placing the child or the child’s loved one (such as a sibling, pet or toy) in a dangerous or chaotic situation, or placing rigid or unrealistic expectations on the child with threats of harm if they are not met. Neglecting the child. This abuse may include educational neglect, where a parent or caregiver fails or refuses to provide the child with necessary educational services; mental health neglect, where the parent or caregiver denies or ignores a child’s need for treatment for psychological problems; or medical neglect, where a parent or caregiver denies or ignores a child’s need for treatment for medical problems. Although the visible signs of emotional abuse in children can be difficult to detect, the hidden scars of this type of abuse manifest in numerous behavioral ways, including insecurity, poor self-esteem, destructive behavior, angry acts (such as fire setting and animal cruelty), withdrawal, poor development of basic skills, alcohol or drug abuse, suicide, difficulty forming relationships. Emotionally abused children often grow up thinking that they are deficient in some way. A continuing tragedy of emotional abuse is that, when these children become parents, they may continue the cycle with their own children. Neglect is usually typified by an ongoing pattern of inadequate care and is easily observed by individuals in close contact with the child. Professionals define four types of neglect physical, educational, emotional and medical. Bulling and harassment Bulling is act show aggressive, unrespect and rude actions. Bullying can take many forms: Physical violence, Intimidation and threats, Name calling and  belittling, Social exclusion (i.e., leaving someone out of social gatherings and activities), Gossiping and spreading rumors about others, Public humiliation, Using slurs, words or phrases that characterize a bullied victim’s identity to suggest that something is unacceptable or worthless (e.g., using the word â€Å"gay† when what is meant is â€Å"un-cool†).